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Dec 02

Is AdSense Earning A Real Thing Or A Hype?

It’s close to 45 minutes I’m wandering in the lanes and by-lanes of Chandni Chowk, a big retail market in the heart of Kolkata, the city where I live. Last evening, the door lock of my apartment was damaged by would-be trespassers.

Fortunately it withstood the most trying effort, but now it must be changed. There is an urgency to install a new door lock, and so defying all those pressing schedule, here I’m scouting around for a decent store to buy a new lock.

I’ve already checked other stores on the main road, but they do not have the type that my door needs. I’m told there’s a shop somewhere inside the alleys that keeps assorted locks of different makes. It’s a word-of-mouth suggestion nudging me ahead in search of the ‘coveted’ store.

When at last I find the store, I’m pleasantly surprised. It’s spacious, nicely arranged and well decorated. Yes, they do have the door lock I’m looking for. In fact so impressed am I with the variety of items displayed that I venture into buying some decorative wall fixtures of which there was no immediate need even a few moments back.

Though the shop is located in a dark alley, a good 5 minutes walk from main road, it is fairly crowded. What’s more, several among them appear to be repeat customers.

Despite the inconvenience the shop’s difficult location poses, there is a lesson for me, for the writing work I do.

Like fellow website owners, I too suffer from an eternal quest for earning maximum revenue by letting out my website real estate. AdSense is my first favorite, followed by other affiliate ads.

But try as hard as I can, my AdSense earning barely crosses 3-figure sum in a given month. Sometimes I feel there’s something wrong somewhere. I remember having once read that many people instead of clicking on ad, prefer to directly go to the ad-giver’s site using the URL given in the ad (I myself do that often).

Does that mean no one really earns much from AdSense? Are all the tall talks of AdSense earning just some hype?

Not really. If you do a small research, chance is you’ll find that on the contrary there are many websites that earn so much from AdSense that their owners have become quite rich through this only.

So what is it that, like the lock store, makes a website a center of attraction? The answer is simple. Like the lock store, a website needs lots of substance acting like a magnet to draw in droves of visitors. In other words, it needs contents.

Often I come across articles exhorting the virtues of displaying AdSense ads, and what one must do to increase earnings. Of all the points usually given, rare are occasions when I find any strong mention of necessity of contents.

There are instances of heavy spending on AdWords and other ad programs to attract viewers to say blog-sites that only earn from displaying ads. Are the AdSense earnings in such cases more than spending on ads? I’m not sure.

Meanwhile, as I hop on to my next writing, here’s the message I’ve for my dear readers. Like any of the type, AdSense earning too is sweet, but for the fact that to have strong AdSense earning, there must be lots of click-throughs.

Considering that in most cases click-through rate (CTR) hovers around 2-5% of page impressions, you can easily imagine the volume of visitors your site ought to have for strong AdSense earning.

And, by the way, in case you haven’t thought it over, visitors come to your website in search of information that your contents offer, not to increase your AdSense earning.

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